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The Interactive Advertising Bureau has released a set of sizes which it has designed to make ad sizing more predictable and better for both consumer and producer. It calls these web advertisements "interactive marketing units".

The sizes are as follows: (measurements in pixels):

Standard Banner Ad Sizes

If you would like advice on what standard banner ad sizes are right for your campaign, feel free to contact us.

Banners and Buttons

• 468 x 60 Full horizontal banner
• 234 x 60 Half banner
• 125 x 125 Square button
• 120 x 240 Vertical banner
• 120 x 90 Button
• 120 x 60 Button
• 88 x 31 Micro button

Rectangles and Pop-Ups

• 300 x 250 Medium Rectangle
• 250 x 250 Square Pop-Up
• 240 x 400 Vertical Rectangle
• 336 x 280 Large Rectangle
• 180 x 150 Rectangle
• 425x600 Extra Large Rectangle
• 425x500 Extra Large Rectangle
• 425x425 Extra Large Rectangle
• 160 x 600 Wide Skyscraper
• 120 x 600 Skyscraper